Client Success Story: Foods for Fertility

Foods for Fertility is a purpose-driven organization committed to supporting women on their journey to conception, pregnancy, and postpartum wellness. With a growing library of nutritional resources, community programs, and e-commerce offerings, their mission was clear—but their systems were holding them back.

The Challenge

As their digital footprint expanded, Foods for Fertility found themselves tangled in a web of plugin-dependent workflows on WordPress. Each function—from order processing to content delivery—relied on a different third-party provider, creating silos, inefficiencies, and rising operational costs. The team needed a cohesive system that could scale with their mission.

The Basemetry Solution

Basemetry stepped in to lead a full-scale operational transformation. We began with a comprehensive analysis of their existing workflows, mapping out dependencies, redundancies, and pain points. From there, we spearheaded the migration from WordPress to Odoo, a robust ERP platform that could unify their operations under one roof.

Key milestones included:

• Streamlining plugin-based workflows into native Odoo modules

• Eliminating reliance on multiple third-party providers

• Reducing operational costs through system consolidation

• Enhancing data cohesion for smoother internal communication and reporting

The Impact

With Basemetry’s guidance, Foods for Fertility now operates on a fully integrated ERP system that supports everything from inventory management to customer engagement. The result?

• Faster data flow

• Lower overhead

• Greater control over their digital ecosystem

Most importantly, the organization can now focus on what matters most: providing life-changing resources to women navigating fertility, pregnancy, and motherhood.

“Basemetry didn’t just upgrade our systems—they elevated our mission. We’re now more efficient, more agile, and more focused than ever.” — Founder, Foods for Fertility.